Why Is Physical Education Mandatory - Free Essay Example

Sample details Pages: 3 Words: 923 Downloads: 4 Date added: 2019/06/13 Category Education Essay Level High school Topics: Physical Education Essay Did you like this example? In the last several years, our culture has changed dramatically. Due to the rise in obesity, young children have become a growing concern in America. Childhood obesity is a well-documented public health crisis. Even many children who are not overweight have inadequate physical activity, poor nutrition, excessive television and other screen time, or some combination thereof. Physical fitness is important to our health. It helps students to be in control of their weights, moods, and practices that will lead to healthy lifestyles. Further, it combats health conditions and diseases. Some schools do not require students to participate in physical education classes, but it is important for young children to stay physically active. Due to the rise in obesity, young children have become a growing concern in America. Childhood obesity is a well-documented public health crisis. Even many children who are not overweight have inadequate physical activity, poor nutrition, excessive television and other screen time, or some combination thereof.Our nation was once a physically active nation, yet now it seems that physical activity has been discouraged and has taken a back seat to video games, and other social media platforms. Don’t waste time! Our writers will create an original "Why Is Physical Education Mandatory?" essay for you Create order Physical Education is one of those courses of study in high school that is required by most school districts. It is the educational process through physical action, physical activity, or recreation to accomplish an educational aim. It can help relieve the stress from home or school work. It can also help students to develop good eating and work habits. James Anderson states in his article,Each child comes to school with a dream, do we help them to realize it or destroy it (n.pag.). Physical Education is accomplished with well-organized curriculum by the instructor. It requires not only the physical process but also the technology to assist the student to do research and complete the physical task. Gym class historically has been depicted as a period of awkwardness where students get to escape structured classroom settings. Edward stanely states in his article, Those who think they have no time for exercise will eventually have to make time for ILLNESS (n.pag.) It is not surprising that students and parents alike have questioned the purpose of it. They also could have used the time as a period not to think. On the other hand, gym classes today are very different. Technology has enhanced the instructional aspects of physical education. Students have access to various applications downloaded to their cellular phones or chromebooks to assist them in the physical activities to be performed. Consequently, students are more apt to complete physical assignments and stay on task. Hackensmith states in her article, Students are more physically active on days on which they have physical education. (n. pag.). Lets Move! was a public health campaign in the United States, led by Michelle Obama, wife of then-President Barack Obama. The campaign aimed to reduce childhood obesity and encourage a healthy lifestyle in children. Another aim was to direct students to move with exercise, dance, and sports in hopes to put an end to childhood obesity and indeed all obesity. Staying physically fit will have a positive effect on the individualrs all around well-being. In the journal article, Physical Educationrs Role in Public Health, Sallis and Mckenzie writes , comprehensive but physically active approach that involves teaching social, cognitive, and physical skills, and achieving other goals through movement (p. 126). Students need to learn from an early age how important exercise is in their daily lives, and by maintaining a Physical Education class, teachers can help students to develop a love of exercise and engage it as a lifelong habit. Children become overweight and obese for a variety of reasons. The most common causes are genetic factors, lack of physical activity, unhealthy eating patterns, or a combination of these factors. One third of children in the U. S. is overweight or obese, and this number is continuing to rise. Children have fewer weight-related health and medical problems than adults. Thomas Jefferson states in his article that ,Exercise and recreation are as necessary as reading (n.pag.) I will rather say more necessary, because health is worth more than learning. However, overweight children are at high risk of becoming overweight adolescents and adults, placing them at risk of developing chronic diseases such as heart disease and diabetes later in life. They are also more prone to develop stress, sadness, and low self-esteem. With Physical Education, students learn how their bodies work and how to maintain a certain weight; without it, no one would take the time to investigate what it takes to live a healthy lifestyle. Physical education can also have an positive effect on a person mentality. Studies show that physical exercise releases beneficial chemicals in your body called endorphins. This means the body is repairing itself while burning off toxins that cause stress. In addition to being a stress reliever, scientists say that exercise increases blood flow, which stimulates the brain. This means that even if a student has to go to class with a sweating from a workout , itrs still worth it because the student will be more alert and ready to learn since his blood is flowing vigorously though his brain and vital organs.Physical education contributes so much to a childrs growth into a healthy, intelligent, and confident adult. Its not just for the individual growth but for the entire society. In the end, p hysical education helps to balance out a personrs busy schedule and allows a person to get out of the classroom and play.

Obscuring Identities Online - 1158 Words

Since social media is such a mainstay in today’s society, people should not be allowed to obscure their identities on any platform. People use it to connect with family members, make love connections and even sometimes just to feel included. While social media and other online accounts and things of that nature can be fun and helpful, there is a lot that goes happens on a daily basis online that is not safe. The world is full of people who are not considerate of others feelings and choose to ignore right from wrong. There are scammers, bullies, predators and overall terrible people who make being online and having an account unsafe. If there was a way to pin point who these people are early, something can be done and can make social media†¦show more content†¦This is another major flaw in being allowed to obscure identities on social media and other online sites. If people are required to always show their true selves and use their real names, kids are going to be les s likely to fall for predator accounts. With full names and accurate profile pictures, even if a child falls for a predators lie, one again police and investigators will be able to identify and locate the predator quicker than having to contact information technology teams to track them down. It is also important to understand that while there are a lot of people who hide their identity on social media and other online sights for vindictive reasons, there is also a large portion of people who do it for other reasons. Some people are not comfortable with putting their full name out there for everyone to see and want to maintain their privacy. There are people who want to be able to be on social media and in with everyone else but they do not want it to be easy for everyone to find them. Whatever is put on the internet stays on their even after you delete it and sometimes that is not always a good thing. If you search hard enough, no matter how badly someone does not want to be found it is quite possible. Not everyone wants to hide their identity to be rude or mean or to scam people out of their belongings. Sometimes it is all about personal preference and what they are comfortable with. Others, could be trying to hide from the very people who are onlineShow MoreRelatedProfessional, Ethical And Legal Issues With Software Engineering1592 Words   |  7 Pagesthis intense and pervasive innovation. 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Federal Express the shipping and delivery service now offer online schedule and payment services and a real time tracking serviceRead More W.H. Audens Poems and Homosexuality Essay2834 Words   |  12 Pageswhere illicit love occurs, empathize with clandestine lovers, and see the beauty in their love. By obscuring genders and suggesting the need for a restructuring of moral values, the poems serve as pieces of coded propaganda that advocate for the freedom of clandestine, and possibly homosexual, lovers. Works Cited â€Å"Another.† Def. 2. The Oxford English Dictionary. 2nd ed. 1989. OED Online. Oxford University Press. 10 May 2005 . Auden, W. H. â€Å"Lay your sleeping head, my love.†Read MoreData, Analytics, and Competitive Advantage14733 Words   |  59 Pagesadditional data from Web site visits, too. Remove products from your virtual shopping cart? Tesco can track this. Visited a product comparison page? Tesco watches which product you’ve chosen to go with and which you’ve passed over. 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The Function of Law Free Essays

The Function and Role of Law Jeremy Harrell LAW 421/ Contemporary Business Law Denver Snuffer The Function and Role of Law in Business and Society Law is something that affects everyone wherever they live. If you are involved in a business, law is definitely something that will affect you in more ways than one. Lack of knowledge of the society you live in and how laws will govern you can affect you and your business in the way you operate. We will write a custom essay sample on The Function of Law or any similar topic only for you Order Now Law Defined and its Effect on Society According to Wikipedia, â€Å"Commercial law, also known as business law, is the body of law that applies to the rights, relations, and conduct of persons and businesses engaged in commerce, merchandising, trade, and sales. It is often considered to be a branch of civil law and deals with issues of both private law and public law. † Not only can law have an effect on society and business, but business and society can in return have an impact on law. The influence of a business on society can affect changes to laws which govern how they operate. This influence can be through recommending changes that will help their business, or help protect them from a society that has become a â€Å"sue happy† society in order to make money in an unstable economy, in my opinion. Interesting Events Some of the interesting law suits that I am referring to in my claim that our society is a â€Å"sew happy† society is quite intriguing. I worked for a McDonald’s restaurant in Twin Falls, Idaho in 1994. One lawsuit that occurred with a McDonald’s in New Mexico over spilt coffee is one of the lawsuits I am referring to. From what I recall of this lawsuit as told by my employer, the customer in New Mexico came through the drive thru and ordered a cup of coffee as part of their order. As they departed out of the drive thru, the coffee spilt on the customer’s lap, causing third degree burns. I don’t know how much the medical bills of the customer were, but McDonald’s was sewed and the customer received a settlement from this lawsuit. As stated on Wikipedia, â€Å"ABC News called this lawsuit ‘the poster child of excessive lawsuits. † This is one of many examples of people sewing businesses over dumb stuff in my opinion. Who would want their coffee cold? That would more than likely lead to a complaint to the business. How it Affects My Current Occupation Business law is not the only law that affects my occupation, as I am in the military. I am also governed by the Uniform Code of Military Justice (UCMJ). The UCMJ predates the constitution. The UCMJ is contained in Title 10, sections 801 through 946. â€Å"Scribd†) The UCMJ includes a lot of items that are wrong in our society as well, but allows for additional punishments and disciplinary action in the military system. The legal advisors in the military are referred to as Judge Advocate General’s (JAG’s). Since I work in the personnel portion of the industry, I deal with JAG’s on a regular basis. I have had to sit as a recorder on disciplinary boards, recording and listening to what goes on as Soldier’s are disciplined for their actions. Because of the UCMJ, Soldier’s could be disciplined twice depending on the nature of the incident. I recall when I was deployed to Afghanistan having to help process legal paperwork for my Battalion Commander as he had to discipline twelve Soldier’s in the first two weeks for violations of the UCMJ that occurred when these Soldier’s were in Hawaii because he was their first O5 in their chain at the time of the disciplinary action. This was a huge eye opener to me of what can happen when law and the UCMJ are violated. Conclusion As I have started to learn about Business Law and hear about court cases between people in society and businesses, I know how important it is in business to follow the law. In addition, it is also important to do your part as a citizen and businessman to implement and enforce laws that govern you in your business and operations. References Scribd. (). Retrieved from http://www. scribd. com/doc/982597/The-History-of-the-Military-Justice-System Wikipedia. (). Retrieved from http://en. wikipedia. org/w/index. php? title=Special%3ASearchprofile=defaultsearch=business+lawfulltext=Search Wikipedia. (). Retrieved from http://en. wikipedia. org/wiki/Liebeck_v. _McDonald’s_Restaurants How to cite The Function of Law, Papers

Customer Relationship Management Information System

Question: Discuss about the Customer Relationship Management Information System. Answer: Introduction In any industry the CRM is important in managing the relationship with the customers so that the company can retain, acquire and convert the potential customers in to the loyal customers for the business organization. Therefore, while developing and implementing the CRM system in an organization it is important to determine the appropriateness and effectiveness of the system from the perspective of the company. The CRM must address the business requirements (Fui-Hoon Nah, Lee-Shang Lau and Kuang 2013). CRM System is a suite of pre-designed, prepared to implement, incorporated application modules that concentrates on improving and automating the client centric functionalities such asmarketing, supports, services etc of an organization and having the adaptability for planning and customizing progressively the conveyed usefulness of the CRM package. The following report contributes to the comprehensive implementation of CRM system at an organization, the 7 step SDLC process for the implementation of the CRM, the selected features of the CRM package, justification for the selection of those features. In addition to that, the associated project management, risk management and change management for implementation of the CRM at the organization. Mission of Peer Support" The mission of Peer Support is to provide a peer led and evidence based approach that can help in the enhancement of social, emotional and mental wellbeing of the students at the schools (Peersupport.edu.au, 2016). This will help the students to be informed and skilled so that they can contribute to the development of the community. Using the CRM systems it is possible to have a cost effective way to connect with the customers in order to get feedback about the services, further more using this system the company can improve the quality and services provided to the customer. Discussion on the SDLC steps in the implementation process While using the systematic approach for the implementation of a CRM system, there are mainly 7steps in the whole process. The main advantages of using this SDLC model is the required changes in the development of the system can be adopted at any phase of the SDLC. In case of the development and implementation of CRM system, the systematic approach is considered to carry out the existing function by using the new system (Liagkouras and Metaxiotis 2014). This new systems are also capable of carrying out newer functionalities required for the growth of the business. For the selected organization the seven steps in the SDLC of implementing a CRM solution is discussed in the following section. Systems investigation: In this step the CRM solution provider explored the issues in the existing information system as Peer Support provides training and educational to its clients, then with the existing information system, it was confronting issues with entering and managing the customer information (Basahel 2016). In addition to that, it also requires a website that can handle complex data entry operations. This was important to publish and inform its customers about the new courses. While using the existing system, they have to enter the same data twice. After this, the CRM solution provider conducts a feasibility study of the existing system at the organization. At the end of this phase the strategic plan for the whole project is developed. Analysis phase: In this step the team gathered different business requirements of Peer Support. After the analysis of the business requirements of the organization are finalized, the management determines whether to build a tailored CRM solution or a buy a CRM package (Fui-Hoon Nah, Lee-Shang Lau and Kuang 2013). Development phase: In this stage, the required database for the upcoming CRM application is prepared so that the time for integration can be minimized. The IT infrastructure for the CRM is also prepared. Testing phase: At this stage, the test cases for the CRM solution package are developed so that its efficiency can be measured (Basahel 2016). After this, the system testing is done to test the productivity of the developed system can be measured in the real world scenario at the Peer Support organization. Implementation stage: At this stage the, it is estimated that, the solution will be implemented at the Peer Smart. It is planed that the, the CRM will be integrated with the MYOB accounting package used at the organization (Corner and Hinton 2015). The implementation of the CRM package at the organization will be done using the Pilot conversion approach. The implementation of the CRM package will replace the manual Microsoft access database and excel spreadsheets (Liagkouras and Metaxiotis 2014). After the implementation of the CRM package, the data from the manual systems are imported to the new package. This phase also includes the training of the end users i.e. the employees of the Peer Support Maintenance stage: This phase includes development of the helpdesk for the users, so that end users can get help about any issues that they confront while operating the CRM. In addition to that, this also includes the development of an environment that will support the changes in the system. The central database used for maintaining the CRM data will help the employees at the business organization to update and view customer data (Corner and Hinton 2015). The available information will be helpful in gaining loyalty of the customers, better services and retention of the customers. In order to do this, the first and most important step is to identify the issues in the existing system. Again using the customers data the organization can divide the whole customer base in to different segments in order to provide services according to the different segments (Fui-Hoon Nah, Lee-Shang Lau and Kuang 2013). This segmentation of the customers will help the organization to drive customized sales or marketing campaigns by targeting different customer segments. Implementing the CRM in the organization, it will be able to improve its capabilities, and performance in the market. According to the authors Ali, Ishaya and Hassan (2015), the marketing and planning of the organization can be adopted according to the changes in the volatile and competitive market. The collective effort of the marketing department and the customer relationship management department is identified as the crucial factor for the better performance of the organization, in light of the fact that it helps in development of the casual ambiguity, making it troublesome for contenders in the market to decide the organizations competitive advantage that helps in improving the performance of the organization (Basahel 2016). Moreover, various reviews have likewise found that the marketing and planning activities of any organization have a positive impact on the organizations performance in the market. Features to consider for selecting the CRM package and justification While developing and implementing a CRM package in the organization it is important to determine the features of the package that meets the business requirements of the organization. Some of them are, Easier integration with the existing information system and external application: One of the most important features of any CRM package is the ease of integration with the existing information system. Whenever CRM system is implemented in the organization, then it is important to import all the organizational data that are collected and stored in the previously used manual information system. The simple the integration of the CRM with the other application is the more beneficial it is for the organization. In most of the cases the implementation of the CRM packages fails as it contains lots of functionalities but does not address the requirements of the organization. This in turn creates complexity for the users to use the package. Hence, as the complexity increase the adoption of the CRM package by the employees in the organization decreases (Ali, Ishaya and Hassan 2015). In addition to that, the ability to integrate with the third party applications is also a factor that contributes to the success of the CRM implementation. These third party applications are important to manage different kind of business operations that are important for achieving higher growth rate in the business. Remote accessibility: Another important feature while selecting a CRM package is the remote accessibility to the package. This will help the employees of the organization to enter the customer related data (Josiassen, Assaf and Cvelbar 2014). This will help the employees of the organization to complete their responsibilities on the go. In this way the time to process the data will be minimized for the organization. Most CRM packages help the organizations to deal with the different business opportunities in market. Be that as it may, when it comes time to produce a quote or take the request, such CRM packages compel the organization to utilize a totally divergent request passage, or Accounting/ERP, framework. With the newly implemented CRM package, this procedure will be completely automated so that employees of the organization can without much of a stretch get to all the discount related data and customer specific pricing strategies that normally live in the Accounting/ CRM framework (Basahel 2016). Creating a quote, or taking a request, is as simple as clicking a button. Business people even have constant visibility into stock levels, with the goal that they can set client desires for stock levels and deliver the products on time without delay. Project management activities in implementing CRM The project of implementing a CRM package at Peer Support requires application of several types of knowledge, skills, techniques and tool for attaining success and getting the desired amount of throughput after the completion of the project. CRM is achieved within the project management plan by finding the consumers purchasing habits as well as preferences. It provides the groups in order to market as well as increase the sales (Josiassen, Assaf and Cvelbar 2014). It also improves in the customer service as well as marketing. Therefore, the CRM system increases the sales of the organization by better timing of the historic trends of organization, identification of requirements of customers as well as identification of customers profitable areas. The impact of the CRM systems generally depends on the utilization of the standard customer information advancements alongside the systems of relationship promoting gaining the business objectives for the concerned business organization. The CRM systems enable the PeerSupport to predict the trend in the market so that the company can perform better in the market. This things are measured as the part of the strategic plan of the business that are generally projected for the organization to acquire and retain the potential as well as existing customers in the market. Furthermore, it also helps in offering business opportunities and better understanding about the requirements of both parties (Ali, Ishaya and Hassan 2015). With use of CRM system in project management, the customers are invited through use of customer portal in order to participate into the key projects. Within the organization, the CRM system helps to view as well as response to the support enquiries and check for the un paid invoices. The project team members those are involved in the plan are able to gain trust of the customers and result in progress of projects (Josiassen, Assaf and Cvelbar 2014). Customer service software is able to manage the outcomes of project successfully. With use of CRM, project management software, the customer support respond becomes faster as well as there is an increase in close rate of requests. In the service provider organization, it is critical to track the customer lifecycle and keep them up-to-date with the project status reports as well as deliverables. The order request of client, history related to sales as well as contact and personal information are involved in the CRM system (Corner and Hinton 2015). The data as well as information such as budget related information, the project manager involved with the projects keeps timeline within the project management system that are accessible. There are some strategic benefits of connecting the CRM with the project management such as help in managing the consumer lifecycle within single system and help to divide the team collaborate on deliverables, budgets and reports. It also connects with feedback of customers as well as provides entire return of investment for purchase of products and services (Ali, Ishaya and Hassan 2015). Finally, it is concluded that CRM uses to manage the customer interactions and improve the relat ionships with customers in customer retention. Risk management In this particular CRM implementation project, there are several risks that can affect the success of this project. Some of them are, issues in end user acceptance after the launch and implementation of the CRM at the organization, complex deployment process of the developed package, and change in the scope of the project and most importantly the performance issues after the implementation of the system (Basahel 2016). Some other CRM implementation project risks are invalid assumptions on the project, removal of project planning, delay in conversion of data, failure in user adoption problems and mission of sponsorship. It is observed that 60% of CRM implementation projects results into failure. These failure rates decrease business confidence, bringing about further deferrals in the more extensive adoption of CRM (Josiassen, Assaf and Cvelbar 2014). In any case, while several researchers feel that these client centered projects fails due to the technology or innovation, it has been found that CRM project failures mainly occurs due to the absence of management and an absence of business process definition amid execution, among different other factors. Some of these factors are discussed below and the ways to mitigate those risks are also discussed. Wrong strategy: Technology driven CRM projects are in most of the cases are started with wrong reasons. Some of these key undertakings are started absolutely to execute new technologies in the organization without ensuring that the innovation supports the particular business case (Basahel 2016). In the event that CRM is viewed as an IT project and not a business activity utilizing latest innovation/technology, then the organization would not be able to drive the changes in its own business operations. The way to mitigate this risks are, the top level management of the organization have to understand that, CRM can just "automate the business operations, not define them (Steel, Dubelaar and Ewing 2013). Accordingly, the implementation strategy will be developed in such a way that, the project can support the business case strongly. Risks related to the employees: Changes to existing work practices can make stress and instability in the work environment. Use of the new CRM package in the organization may prompt to the substitution of old information systems, procedures and individuals. Above mentioned vulnerabilities can make dread and prompt to resistance or an absence of assurance amid key activities of the project (Ali, Ishaya and Hassan 2015). It is basic to obviously address individuals issues and have a steering committee set up to oversee variables which are to a great extent outside of this project deliverables. In multicultural organizations, an absence of managing different cultures can likewise bring about an absence of confidence, high attrition and poor motivation of the employees. In order to avoid this risk it is important for the leaders of the organization to convey the benefits of the newly implemented system for completing different business operations (Corner and Hinton 2015). Furthermore, training must be provided to the employees to motivate them to use the new system. Risks in selection of the vendors: This kind of risk can occur in the CRM projects due to over-customization of the CRM solution by the vendor (Basahel 2016). Contracting and collaborating with a new inexperienced, unstructured system developer who does not have the essential business and system integration experience can be vulnerable in the implementation of the CRM projects. In order to mitigate these risks there must be an exhaustive evaluation of different CRM vendors before settling on a choice for the implementation of the system at the organization. The adaptability, its impact on the organization, upgradeability and maintenance cost are the key factors to be considered in the selection of CRM vendor(Keramati et al., 2013). Organizational readiness: PeerSmart must be prepared with the quality information that is going to be inserted into the newly implemented system and to collect the latest customer information adequately. The framework results might be in the same class as the information that is stacked and gathered (Ali, Ishaya and Hassan 2015). The information is the most important entity in the business. The business operations are then implemented according to the new business rules which should be defined clearly (Josiassen, Assaf and Cvelbar 2014). Change management Change management is frequently characterized as a crucial factor in determining the success and failure of the CRM projects. While most of the researchers conclude that, managers of most of the organizations are confused about implementing an appropriate change management as a component of the CRM implementation project (Basahel 2016). CRM implementation projects are intended to make the whole organization client centric and implementation of these new systems in the organization requires systemic change throughout the organization. In order to motivate the employees of the organization to utilize the newly implemented CRM system at the organization, it is important for managers to encourage the employees to use the new system by any means (Corner and Hinton 2015). The managers of the organization can consider educating and (by providing training to the employees) and providing incentives for the adoption of the new system and completing their roles and responsibilities using it. In the change management process leaders or the managers of the organization have to communicate with the employees about the benefits of the new system, the way this solution can affect the professional life of the employees. Another important component in the change management process is the communication plan after the implementation of the CRM in the organization (Josiassen, Assaf and Cvelbar 2014). As the new system will ask for change in the different business operations (that will be completed using the new system) that are completed manually by different individuals previously, therefore it is important to change the organizational culture to fit in the new scenario. The new business procedures may require marketing and sales division of the organization to cooperate more intently and in various courses than previously (Basahel 2016). Generally, the marketing division has of the organization concentrates on longer-term planning, for example, the consequences of a product campaign or accomplishment in conveying a volume of prospects to the sales department of the organization (Corner and Hinton 2015). Interestingly, the sales department of the organization has short term objectives, frequently making performance report on monthly basis. After the implementation of the CRM package , sales department of the organization need to concentrate on the developing long term plans and relations that includes more amount of marketing, while advertising must work all the more intimately with deals so as to better gage promoting adequacy (Ali, Ishaya and Hassan 2015). As a result, the marketing and sales departments of the organization must align their objectives in order to improve the performance in the market. Each of the organization is consisted of different culture, which is shaped by the management teams. Implementation of change management program starts with the communication plan as well as approach to respond to resist in changes (Josiassen, Assaf and Cvelbar 2014). Communication plan helps to interact with the customers and help in preparing of staffs to erode to change resistance. Use of CRM system in change management makes the business processes a time consuming. Conclusion From the entire report, it is concluded that the CRM system helps enhancement of satisfaction level of the customers, increase their value, cost reduction as well as improve in project profitability. The project team members those are involved in the plan are able to gain trust of the customers and result in progress of projects. Customer service software is able to manage the outcomes of project successfully. A web based CRM solution for the organization helps in faster customer feedback as well as the business process becomes time consuming. In the risk management plan, with use of CRM system some risks are identified such as project plan delay, budget issues, improper project plan and issues in user adoption failure. In change management, the organization consists of various culture and business processes, therefore the organization should utilize the newly implemented CRM system and it is required for managers encourage the employees to use the new system. Different departments of organization must align their objectives in order to improve the performance in the market. A proper CRM vendor is required for the organization to mitigate the identified risks so that the organization can use of better CRM system so that they can interact with customers properly and successfully. 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